Brand promotion in social networks is a long process. Especially if there is time and desire, but with a budget for the promotion of tight. Facebook is an expensive social network for promotion, but at the same time one of the most effective. What if there is no money, but traffic from Facebook is really needed?
In free promotion, the main resource is time: hours, days, weeks, months spent on the site.
There are three options for developing your company on Facebook: personal profile, group, public (fan page).
Why not a personal profile?
Using it is generally difficult to move forward, because the purpose of this format is initially different:
facebook will not allow you to use the words “store”, “cafe”, “magazine” and so on in your first or last name. So, for many regional businesses, a personal profile will be useless.
in case of blocking the page, you will not be able to restore it (and all data, contacts, friends will be lost), since a passport is required to “resurrect” a profile, and no one has a passport with a fake name.
Why not a group?
A group is a space for communication, not for business:
the Facebook group is often called a “moderator discussion chat”. If it is important to ask questions and build a discussion with subscribers, this is your option. But this happens extremely rarely.
groups are not focused on branding. The logo can only be put on the avatar of the group. Posts published in groups practically do not fall into the news feed of subscribers. This is generally a sore subject for everyone who works with Facebook.
there are no contact information and geo-tags in the group.
Facebook groups do not have statistics or analytics.
not able to target targeted ads to a group.
the group is not indexed by search engines.
Why exactly the public page (fan page)?
Public – a platform for sole broadcasting on behalf of the company.
communication, discussions on it are minimized.
suitable for companies that talk about themselves. And also for celebrities and people planning to build a personal brand.
the public has a cover (free banner ad) and an avatar. That is, the fan page is easy to brand.
page – public space. Subscribers come themselves and can subscribe without asking you about it.
indexed by search engines.
you can configure the geo-tag so that customers check in with you – an additional way to promote.
in the public it is possible to configure blocks with contact information and reviews.
the public page has statistics and private messages.
there is an opportunity to customize targeted advertising and lead subscribers to the public.
all publications of subscribers can appear on the wall only with the approval of the administrator and after moderation.