According to a BrightLocal Study study in 2018, 58% of users searched for information using voice search. Among those who use smartphones, this percentage is even higher (about 65%). 46% used voice search daily.
If you want to keep up with the times and get an audience of voice search, you should think about preparing your site for this technology. Especially if you are engaged in a local business related to food and food. Since, most often they search by voice requests for restaurants, grocery stores and food delivery.
What needs to be done to optimize the site for voice search?
- Optimize the site for mobile devices. This requirement comes first, since voice search is used from mobile.
- Make advanced snippets and implement micro-layout. When the user sees the site in the SERP, it already begins to interact with him. That is why it is very important to prepare an extended snippet (description under the link to the site). Most often, users react to the allocation of information about prices, contacts, companies.
- Structure your content. The Google Search Console has a separate tool for structuring content – Marker.
- Use low-frequency key queries in promotion. When users make a request in text, they formulate it with brief abstracts using the keywords: “furniture store”, “pizza delivery”.
Tip: if you ask with your voice, the smartphone is perceived as an interlocutor and the requests are formulated more naturally, like the usual questions: “where to dine in the center?”, “How much does a theater ticket cost?”, “Where is it cheap to buy a brick?” And so on. You need to answer your customer’s questions and issue extradition on such low-frequency questions, so you get an advantage over competitors.
That is why we recommend creating a “question-answer” or “article” section on the site. In these sections you can post information with answers to such natural questions as “how, where, why.”
These are the simplest and most reliable ways to optimize the site and its content for voice search. Try, implement and get your customers from Google Voice Search.