14.11.2019

Recommendations for improving the monetization strategy of your mobile application

Recommendations for improving the monetization strategy of your mobile application

If you are thinking about how to increase the profitability of your mobile application, use the following recommendations:

View statistics in the Google Play Developer Console. You will find data on the average profit from a paid application and the ratio of regular and new customers.

Analyze customer behavior with Firebase Analytics. Firebase Analytics contains data for 500 events in the application.

View user spending data for your games with Player Statistics. Analyze how players interact with the application, and how the cash proceeds from the game are formed, and then formulate controlled goals for increasing revenue.

Experiment with prices. You can experiment using A / B testing in the app. Set different prices and use other methods that encourage users to subscribe or make in-app purchases.

Ask for a discounted price. In order to offer users a reduced price valid for a certain period of time and increase the number of downloads, indicate the crossed out old price in the Developer Console and the new one next to it.

Try following one or more of these strategies. The effectiveness of your actions and the success of attracting money to your application depends on your knowledge, experience and perseverance.

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