Freemium Financial Model for Mobile Application Monetization
Let’s go to PlaMarket and see which applications are the highest grossing and popular? Most of them are free. However, the question arises, how do they get money, due to what they are such cash? The fact is that the game is downloaded for free, but in the process of passing it you can purchase some things, goods for real money. This is the main source of income for the creators of these applications. This feature is called in-app purchases and it allows the player to expand the possibilities in the game by using additional features that you can buy for money. By the way, many popular applications to go without it is simply impossible. As for the Freemium application, it can be used as a source of basic income, and much more than through advertising. It should be noted that it is rather difficult to implement the action of this application. For the user, such a model is beneficial, because they do not have to pay immediately. If the application is interesting, exciting, then players are likely to spend their real money. Therefore, everything is in your hands – create interesting applications, and they will benefit everyone. Monetizing android applications can be a good source of income for talented developers.